Car Case Study
Learn how we helped a car dealership with digital transformation to create a digital strategy
OVERVIEW
The car market has been very disrupted, with consumers worried if they should buy, lease or rent, wait for electric cars to mature etc. Also, the buying experience has changed from dealership visits to online research.
CHALLENGE
The company did not establish a relation with walk in visitors in dealerships and research show that dealer visits has dropped to an average of 1,6 with the second visit being for actually buying the car.
