Jewellery Case Study
Learn how we helped a jewellery client with MarTech consulting to identify 3 key gaps
OVERVIEW
For a Jewellery client we conducted a global mapping and consolidation of MarTech required capabilities. We carried out a market by market vendor mapping and clustered markets according to different market requirements and maturities.
CHALLENGE
We identified global differences and regional preferences/experiences as well as lack of MarTech utilization for some markets. Special requirements for some regions were also adressed enabling us to identify key MarTech priorities for each market cluster as well as markets within the clusters. We provided the client a capability requirement framework identifying 3 key global gaps. We conducted and RFI Process covering local vendor selection guidelines. We provided qualified alignment in tech stack design across two key vendors & identified future capability needs across the globe.
