Car Case Study

Car Case Study

This car company wanted to identify high value customers with Live Panel segmentation

OVERVIEW

The automotive industry is highly competitive, and face increasingly differentiated consumer wants and needs

CHALLENGE

The car company wanted to identify and scale high value customer segments as targetable media audiences to enable personalization at scale

SOLUTION

Live Panel enabled single-source segmentation data for both off-line and digital activation planning via [m]Platform. The activation lowered CPA index 80

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