Bank Case Study
Learn how we created a custom dashboard to optimize their allocated media budget.
OVERVIEW
The consumer loan industry is characterized by a large amount of competitors with high spending levels across the majority of media platforms.
CHALLENGE
The bank needs to constantly optimize and make sure that the allocated media budget maximizes their customer acquisitions at the lowest price.
RESULTS
We developed a custom dashboard that provides a constant finger on the pulse, across all media channels. The custom dashboard is centered around the use of benchmarks (Primarily Cost pr. Acquisition and Conversion Rates), alerts and competitor monitoring. Fueled by pre-processed and timely data, we can act before the competitors
