Bank Case Study III

Bank Case Study 

Learn how we helped a finance advertiser increase the impact of their programmatic display

CHALLENGE

A Finance advertiser wanted to know:
The incremental impact of programmatic display over 3 months The optimal budget split between prospecting and retargeting. The effective frequency interval

SOLUTION

An Online Conversion Lift analysis was carried out in the beginning of the year looking at data from the past 3 months. The programmatic team then implemented the recommendations which moved the optimization approach from focusing on last-touch to incremental lift conversions

RESULTS

In the three months after the recommendations were implemented, the campaign delivered 35% more last-touch and 12% more incremental conversions for the same budget.

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