Bank Case Study
Learn how we helped a finance advertiser increase the impact of their programmatic display
CHALLENGE
A Finance advertiser wanted to know:
The incremental impact of programmatic display over 3 months The optimal budget split between prospecting and retargeting. The effective frequency interval
SOLUTION
An Online Conversion Lift analysis was carried out in the beginning of the year looking at data from the past 3 months. The programmatic team then implemented the recommendations which moved the optimization approach from focusing on last-touch to incremental lift conversions
