Optician Case Study
Learn how we helped a large optician use custom algorithm to increase effectiveness
OVERVIEW
Our client is a large international optician and retailer with a significant digital marketing budget focused on driving customers to their website to make appointments with opticians in the retailers local stores.
CHALLENGE
When customers try to set up an appointment with a local optician but the optician is completely booked the first three working days, then customers are likely to go to another competing optician. The marketing investment in driving the customer to the website is wasted.
SOLUTION
We developed an API solution between the opticians appointment booking system and the programmatic buying platform and an algorithm to reduce digital spend in areas around stores with a full appointment schedule.
The capacity algorithm increased the effectiveness by 73% relative to the original strategy.
