Retailer Case Study
Learn how we with a Digital Brand Lift study helped a online retailer lift their brand awareness
CHALLENGE
An online retailer had the following questions:
To what extent is online video driving brand KPIs? Do viewers know who the advertiser is? Is the video creative building brand credibility?
SOLUTION
A Digital Brand Lift Study was conducted to measure the brand KPIs that were relevant for the online retailer
RESULTS
After implementing the Adserver as DMP, With the study finalized, the campaign was evaluated from a branding perspective with relevant KPIs and recommendations in terms of creative, optimal media allocation and frequency for future campaigns. The campaign lifted brand awareness by index 106 and credibility by index 203 in the exposed group.
