Warning: Attempt to read property "post_type" on null in /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php on line 207 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php:207) in /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/onecom-vcache/vcaching.php on line 614 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php:207) in /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/onecom-vcache/vcaching.php on line 622 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php:207) in /customers/4/c/2/bscnordic.com/httpd.www/wp-includes/feed-rss2.php on line 8 Business Science Insights - A Podcast series by Business Science Archives - Business Science https://bscnordic.com Tue, 24 Nov 2020 12:14:57 +0000 en-GB hourly 1 https://wordpress.org/?v=5.7.11 https://i0.wp.com/bscnordic.com/wp-content/uploads/2020/05/cropped-BS_Logo_orginal1.png?fit=32%2C32&ssl=1 Business Science Insights - A Podcast series by Business Science Archives - Business Science https://bscnordic.com 32 32 181396012 Business Science Podcast – Opmærksomhedsøkonomi og Data Puslespil med Emilie Lundblad https://bscnordic.com/business-science-podcast-opmaerksomhedsokonomi-og-data-puslespil-med-emilie-lundblad/ Tue, 24 Nov 2020 11:08:46 +0000 https://bscnordic.com/?p=4701 I denne uges udgave af Business Science Podcast taler Carsten Lind, Partner i Business Science, med Emilie Lundblad omkring Opmærksomhedsøkonomien og det data puslespil, som man i en uforudsigelig og omskiftelige verden skal være i stand til at måle for hurtigt og effektivt at…
Read more

The post Business Science Podcast – Opmærksomhedsøkonomi og Data Puslespil med Emilie Lundblad appeared first on Business Science.

]]>
4701
Will Tech Save Our Future? Reflections from NextM2020 by Business Science https://bscnordic.com/will-tech-save-our-futurereflections-from-nextm2020-by-business-science/ Wed, 04 Nov 2020 15:39:25 +0000 https://bscnordic.com/?p=5117 In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Brian Akers chief client officer, GroupM Nordics, reflect on the NextM2020 panel discussion with Isabelle Axelsson, Pascal Finette, Adah Parris and Daniel Epstein. ‘’I think tech can be part of the solution,…
Read more

The post Will Tech Save Our Future? Reflections from NextM2020 by Business Science appeared first on Business Science.

]]>
5117
The future of marketing? Reflections from NextM2020 by Business Science https://bscnordic.com/the-future-of-marketing-reflections-from-nextm2020-by-business-science/ Tue, 03 Nov 2020 15:16:49 +0000 https://bscnordic.com/?p=5104 In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Jesper S. Jørgensen CEO of MediaCom Group Danmark, reflect on the NextM2020 Q&A with Amrita Randhawa, CEO of Mindshare Asia Pacific and the panel discussion with Anuradha Chugh, Bob Hoffman, Rory Sutherland and Marion Koopman. ’’The…
Read more

The post The future of marketing? Reflections from NextM2020 by Business Science appeared first on Business Science.

]]>
5104
Does Branding still matter? Reflections from NextM2020 by Business Science https://bscnordic.com/does-branding-still-matter-reflections-from-nextm2020-by-business-science/ Mon, 02 Nov 2020 15:22:08 +0000 https://bscnordic.com/?p=5083 In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Kristian Toft reflect on the NextM2020 day one presentation by Mark Ritson. ”CMOs that are only focused on performance marketing are idiots” This is how it sounded from…
Read more

The post Does Branding still matter? Reflections from NextM2020 by Business Science appeared first on Business Science.

]]>
5083
Group M Talks – Hvordan mødes teknologi, data og design thinking? Med Kresten Bach Søndergaard https://bscnordic.com/group-m-talks-hvordan-modes-teknologi-data-og-design-thinking-med-kresten-bach-sondergaard/ Thu, 29 Oct 2020 07:52:14 +0000 https://bscnordic.com/?p=4934 Dette spørgsmål er udgangspunktet for samtalen når Kresten Bach Søndergaard, Partner & Senior Konsulent i Business Science, og Jacob Fruensgaard Øe, Managing Director i Flip Studio, mødes for at debattere hvordan teknologi, data og design thinking kan spille sammen på…
Read more

The post Group M Talks – Hvordan mødes teknologi, data og design thinking? Med Kresten Bach Søndergaard appeared first on Business Science.

]]>
4934
Business Science Podcast – Hvad kan vi lære af de ændrede marketingstrategier under coronakrisen? Med Kristian Toft https://bscnordic.com/business-science-insights-hvad-kan-vi-laere-af-de-aendrede-marketingstrategier-under-coronakrisen-med-kristian-toft/ Thu, 22 Oct 2020 09:54:00 +0000 https://bscnordic.com/?p=4702 I anden episode af Business Science Podcast taler Carsten Lind, Partner i Business Science, med Kristian Toft om hvad Corona krisen har betydet for forskellige typer af virksomheder. Kristian Toft og Carsten Lind går i dybden med de studier som…
Read more

The post Business Science Podcast – Hvad kan vi lære af de ændrede marketingstrategier under coronakrisen? Med Kristian Toft appeared first on Business Science.

]]>
4702
Business Science Podcast – Custom Algoritmer med Anders Kjærbøll https://bscnordic.com/business-science-insights-custom-algoritmer/ Mon, 07 Sep 2020 20:10:35 +0000 https://new.bscnordic.com/?p=3674 I den første epsiode af Business Science Podcast taler Carsten Lind, Partner i Business Science, med Anders Kjærbøll omkring brugen af Custom Algoritmer. Custom Algoritmer er tilpassede digitale algoritmer, hvor annoncørens første parts data eksemplevis benyttes til optimering af standard…
Read more

The post Business Science Podcast – Custom Algoritmer med Anders Kjærbøll appeared first on Business Science.

]]>
3674
Group M Talks – Alle konsulenter er ude efter jeres penge med Kresten Back Søndergaard https://bscnordic.com/group-m-talks-alle-konsulenter-er-ude-efter-jeres-penge/ Fri, 10 Jul 2020 20:39:54 +0000 https://new.bscnordic.com/?p=3745 Digital transformation er et af de helt store buzz-words – og særligt i denne tid, hvor Corona-virussen har sat sit islæt og skabt radikal forandring i de fleste organisationer. Men kan man overhovedet tale om digital transformation inden for marketing,…
Read more

The post Group M Talks – Alle konsulenter er ude efter jeres penge med Kresten Back Søndergaard appeared first on Business Science.

]]>
3745
Group M Talks – En ny digital æra der udfordrer CMO’er med Kristjan Due Brødreskift https://bscnordic.com/group-m-talks-en-ny-digital-aera-der-udfordrer-cmoer-med-kristjan-due-brodreskift/ Tue, 16 Jun 2020 20:42:27 +0000 https://new.bscnordic.com/?p=3748 Vi står foran afslutningen på en tid, hvor vi online havde en overflod af data på alt og alle. Mulighederne med online data indsnævres yderligere af lovgivere og tech giganter i den kommende tid, og den praksis og de data…
Read more

The post Group M Talks – En ny digital æra der udfordrer CMO’er med Kristjan Due Brødreskift appeared first on Business Science.

]]>
3748