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Business Science Insights - A Podcast series by Business Science Archives - Business Science
https://bscnordic.com
Tue, 24 Nov 2020 12:14:57 +0000en-GB
hourly
1 https://wordpress.org/?v=5.7.11https://i0.wp.com/bscnordic.com/wp-content/uploads/2020/05/cropped-BS_Logo_orginal1.png?fit=32%2C32&ssl=1Business Science Insights - A Podcast series by Business Science Archives - Business Science
https://bscnordic.com
3232181396012Business Science Podcast – Opmærksomhedsøkonomi og Data Puslespil med Emilie Lundblad
https://bscnordic.com/business-science-podcast-opmaerksomhedsokonomi-og-data-puslespil-med-emilie-lundblad/
Tue, 24 Nov 2020 11:08:46 +0000https://bscnordic.com/?p=4701I denne uges udgave af Business Science Podcast taler Carsten Lind, Partner i Business Science, med Emilie Lundblad omkring Opmærksomhedsøkonomien og det data puslespil, som man i en uforudsigelig og omskiftelige verden skal være i stand til at måle for hurtigt og effektivt at… Read more
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4701Will Tech Save Our Future? Reflections from NextM2020 by Business Science
https://bscnordic.com/will-tech-save-our-futurereflections-from-nextm2020-by-business-science/
Wed, 04 Nov 2020 15:39:25 +0000https://bscnordic.com/?p=5117In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Brian Akers chief client officer, GroupM Nordics, reflect on the NextM2020 panel discussion with Isabelle Axelsson, Pascal Finette, Adah Parris and Daniel Epstein. ‘’I think tech can be part of the solution,… Read more
]]>5117The future of marketing? Reflections from NextM2020 by Business Science
https://bscnordic.com/the-future-of-marketing-reflections-from-nextm2020-by-business-science/
Tue, 03 Nov 2020 15:16:49 +0000https://bscnordic.com/?p=5104In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Jesper S. Jørgensen CEO of MediaCom Group Danmark, reflect on the NextM2020 Q&A with Amrita Randhawa, CEO of Mindshare Asia Pacific and the panel discussion with Anuradha Chugh, Bob Hoffman, Rory Sutherland and Marion Koopman. ’’The… Read more
]]>5104Does Branding still matter? Reflections from NextM2020 by Business Science
https://bscnordic.com/does-branding-still-matter-reflections-from-nextm2020-by-business-science/
Mon, 02 Nov 2020 15:22:08 +0000https://bscnordic.com/?p=5083In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Kristian Toft reflect on the NextM2020 day one presentation by Mark Ritson. ”CMOs that are only focused on performance marketing are idiots” This is how it sounded from… Read more
]]>5083Group M Talks – Hvordan mødes teknologi, data og design thinking? Med Kresten Bach Søndergaard
https://bscnordic.com/group-m-talks-hvordan-modes-teknologi-data-og-design-thinking-med-kresten-bach-sondergaard/
Thu, 29 Oct 2020 07:52:14 +0000https://bscnordic.com/?p=4934Dette spørgsmål er udgangspunktet for samtalen når Kresten Bach Søndergaard, Partner & Senior Konsulent i Business Science, og Jacob Fruensgaard Øe, Managing Director i Flip Studio, mødes for at debattere hvordan teknologi, data og design thinking kan spille sammen på… Read more
]]>4934Business Science Podcast – Hvad kan vi lære af de ændrede marketingstrategier under coronakrisen? Med Kristian Toft
https://bscnordic.com/business-science-insights-hvad-kan-vi-laere-af-de-aendrede-marketingstrategier-under-coronakrisen-med-kristian-toft/
Thu, 22 Oct 2020 09:54:00 +0000https://bscnordic.com/?p=4702I anden episode af Business Science Podcast taler Carsten Lind, Partner i Business Science, med Kristian Toft om hvad Corona krisen har betydet for forskellige typer af virksomheder. Kristian Toft og Carsten Lind går i dybden med de studier som… Read more
]]>4702Business Science Podcast – Custom Algoritmer med Anders Kjærbøll
https://bscnordic.com/business-science-insights-custom-algoritmer/
Mon, 07 Sep 2020 20:10:35 +0000https://new.bscnordic.com/?p=3674I den første epsiode af Business Science Podcast taler Carsten Lind, Partner i Business Science, med Anders Kjærbøll omkring brugen af Custom Algoritmer. Custom Algoritmer er tilpassede digitale algoritmer, hvor annoncørens første parts data eksemplevis benyttes til optimering af standard… Read more
]]>3674Group M Talks – Alle konsulenter er ude efter jeres penge med Kresten Back Søndergaard
https://bscnordic.com/group-m-talks-alle-konsulenter-er-ude-efter-jeres-penge/
Fri, 10 Jul 2020 20:39:54 +0000https://new.bscnordic.com/?p=3745Digital transformation er et af de helt store buzz-words – og særligt i denne tid, hvor Corona-virussen har sat sit islæt og skabt radikal forandring i de fleste organisationer. Men kan man overhovedet tale om digital transformation inden for marketing,… Read more
]]>3745Group M Talks – En ny digital æra der udfordrer CMO’er med Kristjan Due Brødreskift
https://bscnordic.com/group-m-talks-en-ny-digital-aera-der-udfordrer-cmoer-med-kristjan-due-brodreskift/
Tue, 16 Jun 2020 20:42:27 +0000https://new.bscnordic.com/?p=3748Vi står foran afslutningen på en tid, hvor vi online havde en overflod af data på alt og alle. Mulighederne med online data indsnævres yderligere af lovgivere og tech giganter i den kommende tid, og den praksis og de data… Read more