Connected Survey
Make your consumer audiences digitally addressable via LIVE Panel via connected surveys
Live Panel Segmentation
We offer to make segmentations executable by connecting them directly with digital media buying platforms via our LIVE Panel connected consumer panel
Read MoreLive Panel Content
We enrich our addressable consumer audience LIVE Panel data with facial coding technologies to optimize content optimizing consumer content engagement and results
Read MoreLive Panel Consumer Insight
See the video to learn how we combine behavioral and cognitive consumer data creating digitial look alikes for targeting and audience buying.
Read MoreInterested in Connected Surveys?
Contact usProduct & Services
Live Panel Segmentation
Most marketers have worked with market segmentations but they experience that their previous segmentation studies lack a link to activation, therefore we offer to make segmentations executable by connecting them directly with digital media buying platforms
TARGET GROUP
All consumer goods industries
TIMELINE
5-7 weeks
RESULTS
Enables personalization at scale. Digital media cost savings up to 30% & quality traffic increase up to +25%
Get a non-committal pre-meeting to learn how we can help your business with Connected Surveys
Contact usProducts & Services
Live Panel Content
Live Panel is a connected consumer panel with digital integration to GroupM´s programmatic buying platform, [m]Platform. Live Panel Content is based on facial coding techniques and uses [m]Platform for digital audience insights to scale targetable audiences via lookalike modelling. We enrich the analysis by linking survey results with our global Live Panel Hub category data or adding client 1st party data such as CRM or website visits to make results more granular and precise.
TARGET GROUP
All industries where digital content is a critical part of category and brand engagement or purchase
TIMELINE
6-7 weeks
RESULTS
Editing content based on Facial Coding to fit social formats and platforms improves performance up to 15-20% based on View Through Rates
Still wondering if we can help? Get a non-committal pre-meeting
Live Panel
CONSUMER INSIGHTS
See how we combine behavioural and cognitive consumer data creating digital lookalikes for targeting and audience buying.
