Connected Survey

Connected Survey

Make your consumer audiences digitally addressable via LIVE Panel via connected surveys

Live Panel Segmentation

We offer to make segmentations executable by connecting them directly with digital media buying platforms via our LIVE Panel connected consumer panel

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Live Panel Content

We enrich our addressable consumer audience LIVE Panel data with facial coding technologies to optimize content optimizing consumer content engagement and results

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Live Panel Consumer Insight

See the video to learn how we combine behavioral and cognitive consumer data creating digitial look alikes for targeting and audience buying.

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Product & Services

Live Panel Segmentation

Most marketers have worked with market segmentations but they experience that their previous segmentation studies lack a link to activation, therefore we offer to make segmentations executable by connecting them directly with digital media buying platforms

TARGET GROUP

All consumer goods industries

TIMELINE

5-7 weeks

RESULTS

Enables personalization at scale. Digital media cost savings up to 30% & quality traffic increase up to +25%

GETTING STARTED

Get a non-committal pre-meeting

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Get a non-committal pre-meeting to learn how we can help your business with Connected Surveys

Contact us
Products & Services

Live Panel Content

Live Panel is a connected consumer panel with digital integration to GroupM´s programmatic buying platform, [m]Platform. Live Panel Content is based on facial coding techniques and uses [m]Platform for digital audience insights to scale targetable audiences via lookalike modelling. We enrich the analysis by linking survey results with our global Live Panel Hub category data or adding client 1st party data such as CRM or website visits to make results more granular and precise.

TARGET GROUP

All industries where digital content is a critical part of category and brand engagement or purchase

TIMELINE

6-7 weeks

RESULTS

Editing content based on Facial Coding to fit social formats and platforms improves  performance up to 15-20% based on View Through Rates

GETTING STARTED

Get a non-committal pre-meeting

Contact usRead Case

Still wondering if we can help? Get a non-committal pre-meeting

Live Panel

CONSUMER INSIGHTS

See how we combine behavioural and cognitive consumer data creating digital lookalikes for targeting and audience buying.

Learn how we have helped others with Connected Survey