Digital Analytics
Do you need to get a better understanding how your digital marketing activity works? With Digital Brand Lift, Digital Sales Lift and Business Capacity Algorithm, we optimize advertisers’ digital marketing investments at scale. If your business needs to know how well your programmatic works or just needs to create an always on connection to effectivize your digital marketing activity, then digital analytics is just for you!
Digital Brand Lift
Digital Brand Lift measures the uplift in brand KPIs from display and video ads by comparing exposed and non-exposed panelists.
Read MoreDigital Sales Lift
A Digital Sales Lift Study measures the uplift in sales caused by programmatic by using viewable and non-viewable ads to construct test and control groups
Read MoreBusiness Capacity Algorithm
We help clients create an always on connection between their capacity or supply data and digital marketing activity.
Read MoreInterested in Digital Analytics?
Contact usProduct & Services
Digital Brand Lift
Digital Brand Lift measures the uplift in brand KPIs from display and video ads by comparing exposed and non-exposed panelists.
TARGET GROUP
All companies & industries with digital media investments
TIMELINE
3 weeks
RESULTS
Get insights around which media drives the highest brand lift, which creative best communicates relevant brand associations and to what extent the campaign makes consumers aware of product USPs.
Get a non-committal pre-meeting to learn how we can help your business with Digital Analytics
Contact usProducts & Services
Digital Sales Lift
A digital Sales Lift Study measures the uplift in sales caused by programmatic by using viewable and non-viewable ads to construct test and control groups
TARGET GROUP
All companies & industries with digital sales channels
TIMELINE
3 weeks
RESULTS
Get a scientific measure of incremental sales caused by programmatic, with insights around which media drives the highest sales lift, optimal frequency interval and optimized allocation between prospecting and retargeting.
Still wondering if we can help? Get a non-committal pre-meeting
Products & Services
Business Capacity Algorithm
When a business advertises a product that they are not able to deliver to customers due to limited capacity or supply – it is a complete waste of marketing budget. For example, an airline which advertises a flight or destination which is likely to be sold out without advertising. We help clients create an always on connection between their capacity or supply data and digital marketing activity.
TARGET GROUP
All industries with a limitation on short term capacity (e.g. hotels, flights, appointments)
TIMELINE
Setup: 2 weeks, Testing: 4 weeks
RESULTS
Capacity algorithms reduce waste in digital marketing channels including programmatic, Facebook and Search which significantly increases return on investment
