Warning: Attempt to read property "post_type" on null in /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php on line 207 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php:207) in /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/onecom-vcache/vcaching.php on line 614 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php:207) in /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/onecom-vcache/vcaching.php on line 622 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/c/2/bscnordic.com/httpd.www/wp-content/plugins/events-manager/classes/em-event-post.php:207) in /customers/4/c/2/bscnordic.com/httpd.www/wp-includes/feed-rss2.php on line 8 Blog Archives - Business Science https://bscnordic.com Thu, 16 Sep 2021 11:44:37 +0000 en-GB hourly 1 https://wordpress.org/?v=5.7.11 https://i0.wp.com/bscnordic.com/wp-content/uploads/2020/05/cropped-BS_Logo_orginal1.png?fit=32%2C32&ssl=1 Blog Archives - Business Science https://bscnordic.com 32 32 181396012 Knowledge sharing for mastering skills and common language via Masterclasses https://bscnordic.com/knowledge-sharing-for-mastering-skills-and-common-language-via-masterclasses/ Thu, 16 Sep 2021 11:44:35 +0000 https://bscnordic.com/?p=5676 In GroupM we prioritize that everyone in the different teams possesses a solid frame of knowledge and technical skills, so we can deliver high-value services and consultation as well as data-driven insights to our clients. Therefore, we have organized monthly…
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Get access to Growth Experiments with Google Cloud https://bscnordic.com/get-access-to-growth-experiments-with-google-cloud/ Mon, 21 Dec 2020 13:38:52 +0000 https://bscnordic.com/?p=5427 Business Science was invited to give a presentation on Cloud Services and AI, at the annual Portuguese Data Science Association. Kresten Bach Søndergaard presented how we use Growth experiments with Google Cloud for our clients. Kresten explained the building blocks…
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Debat: “Har den politiske forbruger fået en lillebror?” https://bscnordic.com/debat-har-den-politiske-forbruger-faet-en-lillebror/ Wed, 04 Nov 2020 09:38:37 +0000 https://bscnordic.com/?p=5114 Coronakrisen har påvirket forbrugernes holdninger til virksomheder og disses kommunikation. Er der en ny og anden type samfundsbevidst forbruger på vej? spørger Carsten Lind fra Business Science. Skrevet af: Carsten Lind | Partner | Business Science, 3. November 2020 Debat: Den…
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Debat: ”Det minder om at lave et meget stort (data) puslespil” https://bscnordic.com/debat-det-minder-om-at-lave-et-meget-stort-data-puslespil/ Tue, 27 Oct 2020 08:22:03 +0000 https://new.bscnordic.com/?p=3239 Det er et stort puslespil at få styr på de relevante data til markedsføring, skriver Emilie Lundblad fra Business Science. Foto: Shutterstock Skrevet af: Emilie Lundblad | Head of BI Solutions | Business Science, 27. Oktober 2020 Debat: I en uforudsigelig…
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Debat “Hvad kan vi lære af de ændrede marketingstrategier under coronakrisen?” https://bscnordic.com/hvad-kan-vi-laere-af-de-aendrede-marketingstrategier-under-coronakrisen/ Fri, 09 Oct 2020 09:23:04 +0000 https://bscnordic.com/?p=4483 hvordan virksomheders ændrede marketingtryk under coronakrisen har påvirket salg og branding. Skrevet af: Kristian Toft | Managing Director | Data Intelligence 09. September 2020 DEBAT: Da Danmark blev lukket ned i marts, sendte det chokbølger igennem langt de fleste virksomheder,…
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Debat: “Virksomhederne får ikke den rådgivning, de har behov for” https://bscnordic.com/debat-virksomhederne-far-ikke-den-radgivning-de-har-behov-for/ Fri, 04 Sep 2020 08:30:39 +0000 https://new.bscnordic.com/?p=3619 Fluffy overskrifter som ”digital transformation” skal sættes i kontekst med forretningsstrategi og -behov, mål og markedsforhold og føre til initiativer, der kan realiseres nu og løser kundens udfordring, ikke din egen, skriver Kresten Søndergaard fra Business Science. Skrevet af: Kresten…
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Debat: Der ligger et kæmpestort potentiale for annoncører https://bscnordic.com/debat-der-ligger-et-kaempestort-potentiale-for-annoncorer/ Thu, 20 Aug 2020 07:21:35 +0000 https://new.bscnordic.com/?p=3234 En annoncør kan typisk forbedre sit programmatic indkøb med 30 procent ved selv at definere sine algoritmer. Skrevet af: Anders Munkesø Kjærbøll | Digital Strategy Lead | Business Science Nordic, 20. August 2020 2. Indsigter fra analyser kan aktiveres Mange…
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Debat: Den digitale kunderejse kommer for alvor i fokus efter sommerferien https://bscnordic.com/debat-den-digitale-kunderejse-kommer-for-alvor-i-fokus-efter-sommerferien/ Tue, 07 Jul 2020 11:48:24 +0000 https://new.bscnordic.com/?p=2704 Det digitale boost, vi alle fik under lock-down, har øget tilbøjeligheden til at trykke på den digitale ”købs-knap”, skriver Carsten Landergren Lind. Skrevet af: Carsten Landergren Lind I partner, Business Science7. jul 2020 8:59 Lad os begynde med virksomhederne og…
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Debat: Eksperimenter er vejen til vækst https://bscnordic.com/debat-eksperimenter-er-vejen-til-vaekst/ Thu, 18 Jun 2020 13:39:57 +0000 https://new.bscnordic.com/?p=2856 ”Last Click” lever i bedste velgående i digitale marketing afdelinger. Konsekvensen af dette er spild af marketingkroner i million-klassen på digitale kanaler og strategier. Skrevet af Jakob Kofoed, CEO, & Anders Kjærbøll, Digital Strategy Lead KLUMME: Luigi ansætter tre drenge til…
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Debat: Overdreven krisementalitet vil ramme bundlinjen https://bscnordic.com/debat-overdreven-krisementalitet-vil-ramme-bundlinjen/ Thu, 11 Jun 2020 12:24:42 +0000 https://new.bscnordic.com/?p=2723 Skrevet af: JAN NIELSKOV, MANAGING DIRECTOR, BUSINESS SCIENCE. KLUMME: I samarbejde med Dansk Annoncørforening har vi hos GroupM netop gennemført en stor undersøgelse (75 respondenter, red.) blandt danske marketingbeslutningstagere, som samlet repræsenterer over 1,6 milliarder kroner årligt i marketinginvesteringer. Undersøgelsen viser…
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