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Business Science identified key market drivers and their impact on sales and brand across multiple markets. This helped us allocate and prioritize our marketing investments which led to increased ROI and profitability.
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The analysis has given us a robust way to evaluate our programmatic buying, and opens up for several efficiency gains that we now leverage in our planning and optimization to drive incremental store visits.
LISA
GØTTLER
Kvik
The results point to an exciting opportunity to use viewability as a driver of outcomes within programmatic buying environments. With this type of data analysis, we better understand how to maximize campaign efficiency.
NIKOLAJ
LEDET
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Latest News
Explore the latest insights from Business Science.
Business Science Insights – Hvad kan vi lære af de ændrede marketingstrategier under coronakrisen? Med Kristian Toft
I anden episode af Business Science Insights taler Carsten Lind, Partner i Business Science, med Kristian Toft om hvad Corona krisen har betydet for forskellige typer af virksomheder. Kristian Toft og Carsten Lind går i dybden med de studier som[…]
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Hvad kan vi lære af de ændrede marketingstrategier under coronakrisen?
hvordan virksomheders ændrede marketingtryk under coronakrisen har påvirket salg og branding. Skrevet af: Kristian Toft | Managing Director | Data Intelligence 09. September 2020 DEBAT: Da Danmark blev lukket ned i marts, sendte det chokbølger igennem langt de fleste virksomheder,[…]
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DID YOU KNOW
That Danes can not wait for things to get back to normal after corona. Our GroupM LIVE Panel study shows Danes significantly over indexing compared to Swedes, Norwegians and Finnes when asked about the Coronavirus (COVID-19) impact on day-to-day life Danes are less concerned about diseases compared to Swedes. Our GroupM digital[…]
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